Incazelo Eningiliziwe Yesidingo Semakethe Nemikhuba Yokusebenzisa Yemikhiqizo Ye-Cashmere
Imikhiqizo ye-Cashmere iyisigaba semfashini esiphezulu esidumile phakathi kwabathengi eminyakeni yamuva nje, futhi isetshenziswe kabanzi futhi ithengiswe kuzo zombili izimakethe zasekhaya nezamazwe ngamazwe.Kodwa-ke, inkulu kangakanani imakethe yemikhiqizo ye-cashmere, futhi ziyini izidingo zabathengi kanye nemikhuba yokuyisebenzisa?Lesi sihloko sizokwenza uphenyo oluningiliziwe nokuhlaziya lezi zinkinga, ngenhloso yokuhlinzeka ngereferensi kubasebenzi bemboni kanye nabathengi.
Ingemuva lenhlolovo
Lolu cwaningo lugunyazwe inkampani yethu ukuthi yenze inhlolovo yohlu lwemibuzo kubathengi bomkhiqizo we-cashmere ezweni lonke, futhi kwaqoqwa imibuzo esebenzayo engama-500.Uhlu lwemibuzo ikakhulukazi lubandakanya iziteshi zokuthenga, imvamisa yokuthenga, inani lokuthenga, ukukhethwa komkhiqizo, isilinganiso sokusebenza kwezindleko zomkhiqizo, nezinye izici zemikhiqizo ye-cashmere.
Imiphumela yocwaningo
Ukuthenga iziteshi zemikhiqizo ye-cashmere
Imiphumela yenhlolovo ibonisa ukuthi imigudu eyinhloko abathengi yokuthenga imikhiqizo ye-cashmere iziteshi eziku-inthanethi, ezibalelwa ngaphezu kuka-70%, kuyilapho ingxenye yezitolo ezingaxhunyiwe ku-inthanethi neziteshi zokuthengiswa kwekhawunta iphansi kakhulu.Lapho uthenga imikhiqizo ye-cashmere, abathengi bathambekele kakhulu ekukhetheni izitolo eziphambili ezisemthethweni noma amapulatifomu amakhulu e-e-commerce emikhiqizo eyaziwayo.
Thenga imvamisa yemikhiqizo ye-cashmere
Mayelana nemvamisa yokuthengwa kwemikhiqizo ye-cashmere, imiphumela yocwaningo ibonisa ukuthi abathengi abaningi bathenga imikhiqizo ye-cashmere izikhathi ezi-1-2 ngonyaka (54.8%), kuyilapho abathengi abathenga imikhiqizo ye-cashmere izikhathi ezi-3 noma ngaphezulu ngonyaka benza kuphela u-20.4%.
Intengo yokuthenga yemikhiqizo ye-cashmere
Imiphumela yenhlolovo ibonisa ukuthi isilinganiso senani lentengo yokuthengwa kwemikhiqizo ye-cashmere iphakathi kuka-500-1000 yuan, ibalwa ngengxenye ephezulu kakhulu (45.6%), ilandelwa yibanga lama-yuan angu-1000-2000 (28.4%), kuyilapho ububanzi bentengo bungaphezu kwama-akhawunti angu-2000 yuan. ngenani eliphansi uma kuqhathaniswa (ngaphansi kuka-10%).
Ukukhetha Brand
Imiphumela yocwaningo ikhombisa ukuthi abathengi bathambekele kakhulu ekukhetheni imikhiqizo eyaziwayo lapho bethenga imikhiqizo ye-cashmere, ebalelwa ku-75.8%.Ingxenye yezinketho zemikhiqizo engaziwa nemikhiqizo ye-niche iphansi kakhulu.
Isilinganiso sokusebenza kwezindleko zomkhiqizo
Lapho uthenga imikhiqizo ye-cashmere, into ebaluleke kakhulu kubathengi ukusebenza kwezindleko zomkhiqizo, okubalelwa ku-63.6%.Okwesibili izinga lomkhiqizo nokusebenza kokufakwa kwe-thermal, okubalelwa ku-19.2% no-17.2% ngokulandelanayo.Ukwakheka kwebhrendi nokubukeka kunomthelela omncane kubathengi.
Ngale nhlolovo yomthengi womkhiqizo we-cashmere, singafinyelela iziphetho ezilandelayo:
- 1.Amashaneli okuthengisa aku-inthanethi emikhiqizo ye-cashmere athandwa kakhulu ngabathengi, kuyilapho ingxenye yezitolo ezingaxhunyiwe ku-inthanethi namashaneli okuthengisa ekhawunta yemikhiqizo ye-cashmere iphansi kakhulu.
- 2.Abathengi abaningi bathenga imikhiqizo ye-cashmere izikhathi ezi-1-2 ngonyaka, kuyilapho abathengi abambalwa bethenga imikhiqizo ye-cashmere izikhathi ezi-3 noma ngaphezulu ngonyaka.
- 3.Inani elimaphakathi lokuthenga lemikhiqizo ye-cashmere liphakathi kuka-500-1000 yuan, futhi abathengi bathambekele kakhulu ekukhetheni amabhrendi aziwayo nemikhiqizo enenani eliphakathi kuka-1000-2000 yuan.
- 4.Lapho uthenga imikhiqizo ye-cashmere, abathengi banaka kakhulu ukusebenza kwezindleko zomkhiqizo, okulandelwa yikhwalithi nokugcinwa kokufudumala komkhiqizo.
Lezi ziphetho zineziqondiso ezibalulekile ezibalulekile kubasebenzi nakubathengi embonini yomkhiqizo we-cashmere.Kubasebenzi, kuyadingeka ukuqinisa ukwakhiwa kweziteshi zokuthengisa eziku-inthanethi, ukuthuthukisa ukusebenza kwezindleko kanye nekhwalithi yemikhiqizo, futhi kuhlakulele ithonya lemikhiqizo eyaziwayo.Kubathengi, badinga ukunaka kakhulu ukusebenza kwezindleko kanye nekhwalithi yemikhiqizo yabo, futhi bakhethe izinhlobo nemikhiqizo eyaziwayo enenani eliphakathi kuka-1000 no-2000 yuan lapho bethenga ukuze bathole ulwazi lokuthenga olungcono kanye nomthelela wokusetshenziswa.
Kuyaphawuleka ukuthi nakuba usayizi wesampula walolu nhlolovo ungemkhulu kakhulu, usamele.Ngesikhathi esifanayo, siphinde samukela izindlela zesayensi nesimo sengqondo esiqinile enqubweni yokuklama uhlu lwemibuzo nokuhlaziywa kwedatha ukuze kuqinisekiswe ukunemba nokuthembeka kwedatha.
Ngakho-ke, sikholelwa ukuthi iziphetho ezingenhla nedatha inganikeza izinkomba ezibalulekile zokuthuthukiswa kwemboni yomkhiqizo we-cashmere nezinqumo zokuthenga abathengi.Sithemba futhi ukuthi ucwaningo oluhlobene kakhulu nokuhlaziywa kwedatha kungajulisa ukuqonda kwethu imboni.
Isikhathi sokuthumela: Mar-23-2023